Brewed since 1889, Tui typifies kiwi humour. An East India Pale Ale, Tui is equally renowned as a great tasting beer with a strong yet smooth taste. Tui's loyal following is largely due to quality brewing and hard-case advertising such as the hugely successful 'Yeah Right' campaign and supporting television commercials. Tui plays a number of positions in this fine nation's favourite game - rugby. From supplying local clubs with their magic water to getting the nod from the Super 14 teams as the after match brew, Tui has been shouting for the boys since 1889.